Direct Advertising
Complete Idiot's Guide to Direct Marketing
direct marketing
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The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.


Product Information

  • Author Robert W. Bly
  • E A N List
  • Edition 1st
  • I S B N 0028642104
  • Is Eligible For Trade In 1
  • Manufacturer Alpha
  • Number Of Items 1
  • Number Of Pages 384
  • Publication Date 2001-08-03
  • Release Date 2001-09-01
  • S K U ACOUK_book_usedlikenew_0028642104
  • Studio Alpha
  • Trade In Value
  • U P C List

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