S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
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S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
Product Information
- Author Russell M. Kern
- E A N List
- Edition 1
- I S B N 0658006223
- Manufacturer McGraw-Hill
- Number Of Items 1
- Number Of Pages 304
- Publication Date 2001-03-09
- S K U 0717-WS0202-A03005-0658006223
- Studio McGraw-Hill
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